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Practical guides to ecommerce in Tunisia, from your first product to a better customer experience.

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Tunisie · Tunisia · تونس
Matjri Magazine

Ideas to get started.
A store to grow with.

Practical guides to ecommerce in Tunisia, from your first product to a better customer experience.

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Start hereSEO and search

Finding product keywords and turning them into useful titles and questions

Keyword research does not start with a long list pasted below a page. It starts with what customers are trying to choose, compare or verify. Tunisian shoppers may use Arabic, French or a mixture, mentioning size, location or use rather than a supplier’s product name. Collect that language, then turn it into useful titles, descriptions

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Your next step

100 Articles
SEO and search

Finding product keywords and turning them into useful titles and questions

Keyword research does not start with a long list pasted below a page. It starts with what customers are trying to choose, compare or verify. Tunisian shoppers may use Arabic, French or a mixture, mentioning size, location or use rather than a supplier’s product name. Collect that language, then turn it into useful titles, descriptions

15/10/2026Read the guide
SEO and search

Sitemaps, canonical URLs and languages: which store addresses should Google discover?

A sitemap is not a list of every address you can copy from a browser. A canonical URL is not a redirect moving the customer elsewhere. Arabic and French text do not automatically create two independent search pages. Confusing these concepts can produce conflicting signals. Start with the published versions you want people to discover,

15/10/2026Read the guide
SEO and search

Crawled but not indexed: diagnosing product pages in Google

“Crawled, currently not indexed” is not an instruction to submit the same address repeatedly. It does not establish a store malfunction on its own. Read it alongside the specific URL, its content and Google’s known version. Start with an important published product, then separate technical access from indexing selection and appearance in

15/10/2026Read the guide
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WhatsApp and customer service

WhatsApp order links: prepared messages and source tracking without losing details

A WhatsApp link can start a conversation quickly. It does not automatically create a complete order, prove that a prepared message was sent or authorize every future marketing contact. Used well, it simplifies the first question and preserves a product reference and context without placing sensitive details inside the URL. Order

15/10/2026Read the guide
Facebook and Instagram

Product UGC videos: writing a natural demonstration for TikTok and Reels

A useful UGC video does not need to impersonate an independent customer review when the store commissioned it. Its value comes from clear language, understandable use and a person explaining without exaggeration. Beginners should answer one purchase question rather than compress every feature into a few seconds. Start with information

15/10/2026Read the guide
Advertising and growth

Retargeting a cash-on-delivery store: who belongs in each audience?

Retargeting does not mean chasing every visitor with the same purchase advertisement. Someone seeking dimensions differs from a customer awaiting confirmation; a delivered buyer differs from someone who cancelled because the product was no longer needed. Start with each group’s remaining question, then choose a suitable message and

15/10/2026Read the guide
Advertising and growth

CPM, CTR, CPC, CPA and ROAS: practical calculations for Tunisian merchants

These abbreviations do not replace a profit calculation. They help identify which question each number answers. CPM describes exposure cost, CTR relates clicks to impressions, CPC gives the cost of a click, CPA gives the cost of a defined action, and ROAS compares attributed conversion value with advertising spend. The mistake is

15/10/2026Read the guide
Advertising and growth

Testing three advertising angles for one product without changing everything

When an advertisement disappoints, changing video, price, audience and page together is tempting. If performance improves afterward, you cannot tell which change mattered. Testing three angles for one product asks a clearer question: which explanation of its value attracts relevant interest and workable orders? An angle is not merely

15/10/2026Read the guide
Advertising and growth

Ad clicks without orders: locating the break in the customer journey

Clicks without orders do not prove that your product has failed or your pixel is broken. A click may never become a loaded page, a loaded page may not communicate a convincing offer, and a submitted order may never reach delivery. Useful diagnosis divides the journey into stages and looks for the first unexplained break. That lets you

15/10/2026Read the guide