TikTok Events API: checking the connection with Pixel

Two measurement sources must refer to the same action.

Practical steps

1. Keep the API token private.
2. Send events matching actual actions.
3. Share event_id between both copies.
4. Review diagnostics, currency and amount.

Worked example

Test one order and verify that both copies represent the same event rather than separate actions.

Mistake to avoid

Do not generate a new identifier on every retry.

Working checklist

Keep an event table linking names to actions: product view, cart addition or order submission. Record source, value and currency, test once and repeat after changes. Exclude tests from sales reviews and reconcile reports with order records. Respect privacy choices; tracking never replaces actual delivery and cash-collection follow-up.

Common question

Is the API always required?

Choose according to need and integration after checking basic tracking.

Put it into practice

Create your store on Matjri, prepare the information needed for this guide and test the result as a customer on your phone before sharing the link. Edit photos, descriptions and options and manage orders from your store dashboard.

Sources and further reading

• TikTok — Event deduplication

Editorial review: 11 October 2026. Calculations are illustrative; tools and fees may vary by account and supplier.