Calculating net profit: free delivery still costs money

Separate customer payments from actual business costs.

Practical steps

1. Total delivered-order revenue.
2. Deduct delivered product costs.
3. Deduct courier, returns and advertising.
4. Add other expenses without duplication.

Worked example

A 60 TND sale with free delivery costing 7 TND leaves 53 TND before product and ad costs.

Mistake to avoid

When customers pay delivery, include it in revenue and deduct courier costs once.

Working checklist

Choose a clear period and keep a document or reference for each expense. Separate inventory purchases from the cost of units sold to prevent double deduction. Review product, delivery, return, advertising and other expenses and reconcile collected cash with orders. Missing costs make results provisional: complete the data before increasing advertising or inventory.

Common question

Include new orders in profit?

Keep undelivered orders separate from realised results.

Put it into practice

Create your store on Matjri, prepare the information needed for this guide and test the result as a customer on your phone before sharing the link. Edit photos, descriptions and options and manage orders from your store dashboard.

Sources and further reading

• INS — Répertoire national des entreprises

Editorial review: 11 October 2026. Calculations are illustrative; tools and fees may vary by account and supplier.