Launching an online store in Tunisia: a practical checklist
Start with a product you can supply and deliver. Build the store around customer questions before spending on advertising.
Start with a product you can supply and deliver. Build the store around customer questions before spending on advertising.
Practical steps
- Define your customer and their problem.
- Prepare real photos, purchase costs and stock.
- Show prices, delivery and exchange terms.
- Place a mobile test order and check its arrival.
Worked example
For a bag, record dimensions, colour, quantity and delivery costs. Order to your own address and verify the amount to collect.
Mistake to avoid
Advertising before testing may send visitors into an unfinished checkout.
Working checklist
Before launch, order as a new customer: open the product outside the dashboard, choose options, review price and delivery, then confirm the order arrives in the store. Note unclear information and fix it before inviting visitors. Keep your photos and specifications and assign responsibility for questions and follow-up. Establish a repeatable process before expanding what works.
Common question
Do I need many products?
No: master a small range, then expand based on delivered orders.
Put it into practice
Create your store on Matjri, prepare the information needed for this guide and test the result as a customer on your phone before sharing the link. Edit photos, descriptions and options and manage orders from your store dashboard.
Sources and further reading
Editorial review: 11 October 2026. Calculations are illustrative; tools and fees may vary by account and supplier.