Store Reels: explain the product and guide the purchase

A useful video demonstrates a problem and real product use.

Practical steps

1. Open with the problem.
2. Film the actual solution.
3. Add readable captions.
4. End with a store-visit action.

Worked example

For a desk organiser, show clutter, installation, results and dimensions.

Mistake to avoid

Views alone do not measure sales.

Working checklist

Link each post to the store page answering the same question. Record its purpose, date and link, then review questions, visits and attributable orders. Replies should clarify price, options and delivery while keeping customer details private. When stock or offers change, update related content so visitors do not rely on an outdated promise.

Common question

What should I track?

Watch time, questions, clicks and ultimately delivered orders.

Put it into practice

Create your store on Matjri, prepare the information needed for this guide and test the result as a customer on your phone before sharing the link. Edit photos, descriptions and options and manage orders from your store dashboard.

Sources and further reading

• Meta — Reels insights

Editorial review: 11 October 2026. Calculations are illustrative; tools and fees may vary by account and supplier.