Setting up an Instagram business profile
Your profile should quickly explain the product and how to order.
Your profile should quickly explain the product and how to order.
Practical steps
- Choose an appropriate professional account.
- Add name, introduction and contacts.
- Add and test your store link.
- Organise highlights for delivery and sizing.
Worked example
Pin a story explaining mobile ordering with clear price and delivery information.
Mistake to avoid
Do not assume Instagram Shopping is available for every account or country.
Working checklist
Link each post to the store page answering the same question. Record its purpose, date and link, then review questions, visits and attributable orders. Replies should clarify price, options and delivery while keeping customer details private. When stock or offers change, update related content so visitors do not rely on an outdated promise.
Common question
Is a link enough?
No: give visitors a clear reason to click and an understandable offer.
Put it into practice
Create your store on Matjri, prepare the information needed for this guide and test the result as a customer on your phone before sharing the link. Edit photos, descriptions and options and manage orders from your store dashboard.
Sources and further reading
Editorial review: 11 October 2026. Calculations are illustrative; tools and fees may vary by account and supplier.