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Practical guides to ecommerce in Tunisia, from your first product to a better customer experience.

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Tunisie · Tunisia · تونس
Matjri Magazine

Ideas to get started.
A store to grow with.

Practical guides to ecommerce in Tunisia, from your first product to a better customer experience.

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Start hereMarkets and products

When to reorder: lead time, stockout risk and a practical reorder point

Reorder before stock runs out, without turning every warning into a large purchase. Start with a clear demand measure, actual supply lead time and accurate available quantity, then add a buffer that reflects uncertainty. A reorder point asks when to review buying; order quantity asks how much. Confusing them can leave…

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100 Articles
Markets and products

When to reorder: lead time, stockout risk and a practical reorder point

Reorder before stock runs out, without turning every warning into a large purchase. Start with a clear demand measure, actual supply lead time and accurate available quantity, then add a buffer that reflects uncertainty. A reorder point asks when to review buying; order quantity asks how much. Confusing them can leave…

15/10/2026Read the guide
Products and content

Clothing stock by colour and size: a SKU table that prevents mix-ups

Having twelve shirts does not establish that you have the blue size L a customer wants. Clothing inventory needs a reference for every physical model, colour and size combination, with present, reserved and available quantities. A simple table can support an interface that shows separate option lists. Naming an option…

15/10/2026Read the guide
Finance and profit

Starting with small inventory: a worked 500 TND budget

With limited money, do not turn the entire amount into merchandise. Keep funds for testing, packing, shipping and waiting for collection payouts. The 500 TND here is a teaching example, not a sufficient minimum for every business or a quotation for starting a company. Goods, formalities and tools can cost very…

15/10/2026Read the guide
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Markets and products

Local wholesale or importing into Tunisia: calculate cost delivered to stock

Compare local purchasing and importing using the cost of usable goods received into your stock, not the price shown in a foreign catalogue. Include transport, documentation, handling and product-specific expenses, then examine lead time, cash exposure and defect resolution. There is no single customs rate for all…

15/10/2026Read the guide
Markets and products

Negotiating wholesale purchases: minimum quantities, samples, deposits and quotes

Useful negotiation is not simply asking for the final price. It defines a quantity you can finance and sell under conditions you can verify. A lower unit price may sacrifice colour flexibility, receipt timing or defect handling. Prepare a comparable quotation and retain the option to walk away when the arrangement…

15/10/2026Read the guide
Markets and products

Buying wholesale in Tunisia: from supplier search to your first received batch

Wholesale buying begins with defining what you need and who will buy it, then finding a supplier whose identity and terms can be checked. A familiar market or Facebook group does not guarantee suitable prices or consistent goods. Build a shortlist, request comparable specifications and start with a batch you can…

15/10/2026Read the guide
Orders and delivery

Lost or damaged parcels: preparing a useful courier claim

When a parcel disappears or arrives damaged, build a file showing what you sent, when you handed it over and what has actually been established. A specific claim is more useful than anger and disconnected screenshots. Keep your response to the customer separate from your claim against the carrier: waiting for the…

15/10/2026Read the guide
WhatsApp and customer service

When a customer does not answer: respectful order follow-up

No response is neither permission to dispatch nor proof of a fake order. The customer might be busy, the number might be incorrect or the timing unsuitable. Check the record, make a useful and specific contact, and save the outcome. Your goal is to complete needed information or learn the customer’s decision, not…

15/10/2026Read the guide
Orders and delivery

Writing a clear delivery address in Tunisia

A useful delivery address lets someone who does not know the customer find the location without guessing. The governorate, locality, detailed directions and contact number must fit together. A neighbourhood name alone or a note saying near the mosque can remain ambiguous; selecting a governorate does not validate the…

15/10/2026Read the guide