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Practical guides to ecommerce in Tunisia, from your first product to a better customer experience.

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Tunisie · Tunisia · تونس
Matjri Magazine

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Practical guides to ecommerce in Tunisia, from your first product to a better customer experience.

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Start hereAdvertising and growth

Your first Facebook sales campaign in Tunisia: prepare, measure and decide

Your first sales campaign is not a competition to accumulate settings or clicks. It is a bounded commercial experiment: a clear offer, a ready page, a defined event, an affordable loss limit and a review date. Before opening Ads Manager, write what the spending should teach you. Are you testing product interest, price, message or your

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Your next step

100 Articles
Advertising and growth

Your first Facebook sales campaign in Tunisia: prepare, measure and decide

Your first sales campaign is not a competition to accumulate settings or clicks. It is a bounded commercial experiment: a clear offer, a ready page, a defined event, an affordable loss limit and a review date. Before opening Ads Manager, write what the spending should teach you. Are you testing product interest, price, message or your

15/10/2026Read the guide
Pixels and measurement

Meta warns about restricted website data: understanding the notice and requesting review

If Meta warns that your website may be restricted from sharing certain data, do not immediately remove the pixel or move to another domain. First read the scope: affected website, data source category, any named region, relevant events and available action. A category label alone does not reveal why the classification happened. It does

15/10/2026Read the guide
Pixels and measurement

Auditing Meta Pixel: browser events, server events and deduplication

A useful Pixel audit starts with one operation whose product, amount and time you know. Repeatedly clicking around makes later observations difficult to distinguish. Your goal is to check that a real business action matches the expected event, that the appropriate source sends it and that two versions do not become two orders in your

15/10/2026Read the guide
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Pixels and measurement

Purchase events for cash on delivery: order placement, confirmation or delivery?

Cash on delivery involves three different moments: a customer submits an order, your team confirms it, and a courier delivers it. Choosing when Purchase happens defines a marketing signal. It does not turn every submitted order into collected revenue. There is no automatically correct choice for every store. What matters is understanding

15/10/2026Read the guide
Pixels and measurement

fbp, fbc and fbclid: why some store visits have no click identifier

Not every visit to your store needs to contain a click identifier. Before treating missing fbc as a fault, distinguish a browser identifier, the provenance of a click and the labels you add to a campaign URL yourself. These serve different purposes. None proves on its own that an advertisement produced an order. A Tunisian shop receiving

15/10/2026Read the guide
Pixels and measurement

Meta event match quality: understanding a 6/10 score and improving the inputs

A Meta event match quality score of 6/10 does not judge your product or predict the profit from your next advertisement. It invites you to examine the information accompanying an event and whether that information can help connect it with a Meta account. A beginner merchant in Tunisia should start with data genuinely available at each

15/10/2026Read the guide
Orders and delivery

Size exchanges and parcel returns: organise the complete workflow

Treat an exchange as an operation linked to the original sale, with a returning item, a replacement and any financial adjustment. A second shipment does not automatically create a second full sale. Do not restore stock before receiving and checking the return. Begin with the reason and customer agreement, then confirm…

15/10/2026Read the guide
Products and content

Stock counts and goods receiving: explain quantity differences

A stock count should not begin by replacing the software number with whatever you find on a shelf. Count a defined scope at a defined time, then investigate differences between purchases, receipts, dispatches and returns. A carton may contain fewer units than the invoice, while an announced return may still be with…

15/10/2026Read the guide
Finance and profit

Slow-moving inventory: diagnose it and clear stock without hiding the margin

Slow-moving stock is not simply an item with no sale this week. Review the batch age, days available and visible, and last actual sale before asking why it remains. An unclear description, an unwanted size and overbuying require different responses. Avoid a store-wide discount before diagnosis: it may reduce margins…

15/10/2026Read the guide