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Practical guides to ecommerce in Tunisia, from your first product to a better customer experience.

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Tunisie · Tunisia · تونس
Matjri Magazine

Ideas to get started.
A store to grow with.

Practical guides to ecommerce in Tunisia, from your first product to a better customer experience.

Explore the guides
Start hereGetting started

What should I do today? A merchant routine for orders, stock and payouts

Build the day around exceptions rather than notifications: customer decisions, blocked parcels, stock discrepancies and money to reconcile. Use a phone-and-team routine with assigned owners, completion evidence and adaptable timing and financial examples.

Read the guide

Your next step

100 Articles
Getting started

What should I do today? A merchant routine for orders, stock and payouts

Build the day around exceptions rather than notifications: customer decisions, blocked parcels, stock discrepancies and money to reconcile. Use a phone-and-team routine with assigned owners, completion evidence and adaptable timing and financial examples.

15/10/2026Read the guide
WhatsApp and customer service

After delivery: customer care and repeat purchases without pressure

Confirm the product arrived complete and can be used, then separate support, reviews and commercial offers. Build a follow-up workflow with message examples and contribution calculations without treating a delivery number as blanket marketing permission.

15/10/2026Read the guide
Finance and profit

Bundles and discounts: grow order value without losing the margin

Calculate contribution before launching a two-item offer, gift or free delivery. Separate basket value from profit and test coupon combinations, inventory and mobile options using TND examples and clear rules for stopping a weak promotion.

15/10/2026Read the guide
1 / 12Next
Prepare your launch

Your products deserve a better display.

Add your photos and descriptions to make buying easier.

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Products and content

Arabic and French product descriptions: keep the facts consistent

Create one specification record and two natural descriptions. Learn how to handle terminology, measurements, compatibility, contents and mobile review, with a product example and update process that prevents contradictory prices or promises across languages.

15/10/2026Read the guide
Products and content

Product how-to videos: a useful link without interrupting the purchase

Turn product video into a practical answer about assembly, size and use. Plan a short demonstration, check link visibility and mobile playback, then test returning to the order. Matjri field instructions apply only where that video-link option is available.

15/10/2026Read the guide
Products and content

A home product photography setup: a phone and simple lighting

Build a repeatable photography corner before buying equipment. Learn window placement, background, phone stability, shot planning and colour checks with an illustrative budget and useful diagram, while keeping the product’s appearance truthful.

15/10/2026Read the guide
Getting started

Trust, privacy, delivery and returns: what should store pages explain?

Build pages answering real questions about seller identity, totals, timing, product problems and personal data. Connect policies to actual operations, check them on mobile and avoid copied wording or legal deadlines presented without context.

15/10/2026Read the guide
Getting started

Selling online in Tunisia: prepare your business document file

Organise questions and documents before accepting sales commitments: business identity, formalities, declarations, invoices and provider accounts. Prepare for official and professional review without inventing thresholds or treating a store account as business authorisation.

15/10/2026Read the guide
Getting started

.tn domains and SSL: connect your store without breaking email

Understand registration accounts, DNS records and HTTPS before connecting a store domain. Save existing settings, preserve email and test pages and redirects without copying a generic server address or assuming instant propagation.

15/10/2026Read the guide